The SIGNUM FIORENZA portal will show the ancient craftsmanship in their workshops (“botteghe”) and will connect them to the history and to the great works of art of our museums.
Producing video content that show the process of the creations of craftsmanship
The project starts from three artisans shops.
As we did centuries ago, we will enter in these shops to learn a job, mesmerizing by the ancient processing techniques
Together with the master craftsman we will choose an object to create from the beginning. We will learn all the stages of creations: from the birth of the idea to the finished product.
Finally, we will propose workshops with artisans to create experiential travel: the new frontier of responsible tourism, aware and respectful of other cultures.
Auction sale of works made by the artisans exclusively for SIGNUM FIORENZA to be donated for the city decor
The auction will be managed via web using the portal of SIGNUM FIORENZA and we will use all the media channels to highlight the initiative as much as possible.
The entire profit will be donated to the city decor: we want to bring back a small corner of Florence to its ancient splendors.